Marketing Manager at Poetic Systems

Job Description

We are looking for a forward-thinking marketer to join our fast-paced and highly innovative team. Your goal is to build a strong brand presence for Poetic.

Responsibilities include:

  • Maintain our website. Write copy and work with the design & development team to roll out updates and new landing pages.

  • Manage our blog. Produce 1 to 2 high-quality posts per month. Work with others on the team to write articles, do employee spotlights, write pieces about the future of tech, where the industry is headed, etc.

  • Publish a monthly newsletter. Spotlight key company updates, our open jobs, etc.

  • Write high-quality white papers. Work alongside subject matter experts and thought leaders. These should be long form articles (maybe a continuation of a blog post), custom designed (with collaboration from the design team), diagrams, charts, beautiful PDFs that people will want to download and can also be used by our sales team to show that we are leading the industry.

  • Run our digital marketing and manage the marketing budget. Buy ads in relevant online or print publications, drive traffic to the blog and whitepapers, etc.

  • Analyze the website data to improve the marketing efforts.

  • Work with the design team to create materials for our sales team:

    • Proposal templates

    • Slide decks

    • Slicks

    • Printed materials for trade shows

    • Etc.

  • Oversee the production of Poetic swag: T-shirts, mugs, etc.